Where's the smart money going?

We all kinda knew it but now it's official.

Ad revenue for smart phones and tablets in the UK is forecast to beat news print by the end of the year and expected to become the single biggest ad channel by 2017 by beating TV advertising.

There's a great article in the UK's FT newspaper that fleshes-out the reasons.... But really as a customer it's very simple.

What part of easy don't you like?

What part of personalised don't you like?

What part of fast don't you like?

Whether you'll be wearing your device, looking through a devices glasses or sunglasses or simply messing around chatting to others.....the brands you rate or the brands you're likely to like will be talking to you about the things you like....and if you get bored you can delete them. Simple.

I know the UK is near the leading edge of the digital revolution but very soon, all this will be coming to a 'chip' near your market too....so if you want to be chosen....be smart by being prepared and relevant!

Comments

  1. The way our customers use their phones and apps for everyday shopping in our store is growing daily. There is not many customers that you see without a phone in their hands. And age does not seem to be a boundary anymore with the older generations just as guilty as looking at their phones for messages and calls just as much.

    Even to the point a customer will tell you what prices a product is at another shop. Just to see if your business if willing to match a price just to get the sale. Which our business will everytime. A sale is a sale and a happy customer is a happy customer. After all a shop is just a shop with out the customer.

    ReplyDelete

Post a Comment