It's not about us, it's all about them - World Retail Congress Dubai 2016

Brad Davis, John Gillam, Martin Butler

The World Retail Congress stage in Dubai

Launching my third book on the modern customer - It's not about us, it's all about them - I was incredibly honoured to be joined on stage in Dubai by two award winning leaders featured prominently in the book.

Brad Davis - marketing hall of famer and currently marketing supremo of the sector re-defining and phenomenally successful North American, Opus Bank.

John Gillam - award winning leader of Bunnings, an organisation I believe to be one of the best run retail businesses on the planet. An Australasian 'home improvement' brand that has recently bought the ailing Homebase UK operation.

Drawing from my conclusions I summarised how, "in a world turned upside down by technology, customer obsession is everything." Brad and John then answered a spectrum of questions each in their wonderfully insightful manner.

I'm also delighted to report feedback on the book is beyond amazing ...and I'm looking forward to sharing my research findings with everyone as I travel the world to launch this book - part three in my trilogy on the modern customer!