Delighting customers is old news but astounding them isn't!

Just wander around your local high street or shopping mall with your eyes wide open and experience the broken business models most retailers still faithfully reproduce - to be honest it doesn't take long to realise why customers feel soooooo uninspired.....and now really open your eyes and click here to be transported into customer inspiration-heaven. Look at the initiative Lynx undertook to wake up, be noticed and build their brand in the eyes of their London audience - I love it, and more importantly so did their customers.

In order 'to be chosen' by your audiences, let your mind run free - be different not just better than the competition.....customers will love you for it!