In this month's edition of NZRetail there's a special feature with extracts from my latest book, The art of being chosen - in particular the article looks at the importance of 'Trust'. There are also details of a special discounted offer for readers in Australia and New Zealand if they want to buy the book.
My thanks to Trudy Cliff the editor of this great retail magazine and official organ of the New Zealand Retailers Association. Trudy was NZ's Trade & Professional editor of the year in 2009.
And I'm honoured to have been invited to speak at the NZ Retailers Association National Conference 2011 next April in Auckland - hope to see you there!
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