July 16th 2010
This is a test blog.
I am just getting ready to start blogging and thought you might like to know about my first book published in 2005.
People don’t buy what you sell, they buy what you stand for.
This provocative and candid book goes behind the scenes to reveal the secret of success behind a number of leading UK retailers. Its easy to read yet informative style includes case studies on John Lewis, Carphone Warehouse, Oddbins, Topshop, B&Q, Selfridges and HMV and draws unique insights from a number of top retail analysts and commentators. It challenges conventional wisdom and makes the case that what a retailer stands for (the Brand) is more important than what is sold (the Merchandise).
Supported by The British Shops & Stores Association together with Retail Week and targeted at anyone involved or simply interested in retailing, this important book will help you become a more thoughtful, smarter retailer in an increasingly competitive and changing world. It will give you the perspective and retail branding tools to make a difference, whatever your level.
I was delighted with the reviews and I have had many compliments:
“I agree 1000% that if you don’t stand for something you stand for nothing”
– Sir Philip Green Topshop & BHS
“There is something in here for everybody interested in retail”
– Sir Stuart Rose M&S
“The best manual I have come across on how to retail to 21st century customers” – Charles Dunstone Carphone Warehouse