Skip to main content

Martin Butler

Search This Blog

a leap into the dark

Get link
Facebook
Twitter
Pinterest
Email
Other Apps

My wonderful literary agent has persuaded me of the benefits of blogging. So with more enthusiasm than ability I dip my 'writing' toe into the ethereal world of the bloggersphere.

Get link
Facebook
Twitter
Pinterest
Email
Other Apps

Comments

Post a Comment

Popular Posts

Individual drone deliveries ...naaaaaah, it wont get of the ground.

Ashish Thulkar illustrates drone balconies in Mail Online article A s an instrument-rated fixed wing and rotary private pilot I hope I'm wrong ...but I cant see how the world will embrace one-to-one drone deliveries ...even if your preferred pizza choice is stone cold and soggy! In fact I'd go as far to say I believe this is all one big PR stunt to position a host of brands at the bleedin' edge of technology. Lets look at the issues as I see them: 1) There's no money in one-on-one individual delivery - the last mile is so expensive. And along with environmental and packaging issues the pressure will mount to encourage click and collect. Most business models are being steered towards 'hub' operations who bundle various goods together to amortise costs. Endorsing the boom of click and collect I've heard talk that customers prefer to collect their goods at a nominated pick-up location, at a time to suit themselves. Much to do with it being seen as m

It's not about us, it's all about them - World Retail Congress Dubai 2016

Brad Davis, John Gillam, Martin Butler The World Retail Congress stage in Dubai L aunching my third book on the modern customer - It's not about us, it's all about them - I was incredibly honoured to be joined on stage in Dubai by two award winning leaders featured prominently in the book. Brad Davis - marketing hall of famer and currently marketing supremo of the sector re-defining and phenomenally successful North American, Opus Bank. John Gillam - award winning leader of Bunnings, an organisation I believe to be one of the best run retail businesses on the planet. An Australasian 'home improvement' brand that has recently bought the ailing Homebase UK operation. Drawing from my conclusions I summarised how, "in a world turned upside down by technology, customer obsession is everything." Brad and John then answered a spectrum of questions each in their wonderfully insightful manner. I'm also delighted to report feedback on the book

Where's the smart money going?

W e all kinda knew it but now it's official. Ad revenue for smart phones and tablets in the UK is forecast to beat news print by the end of the year and expected to become the single biggest ad channel by 2017 by beating TV advertising. There's a great article in the UK's FT newspaper that fleshes-out the reasons.... But really as a customer it's very simple. What part of easy don't you like? What part of personalised don't you like? What part of fast don't you like? Whether you'll be wearing your device, looking through a devices glasses or sunglasses or simply messing around chatting to others.....the brands you rate or the brands you're likely to like will be talking to you about the things you like....and if you get bored you can delete them. Simple. I know the UK is near the leading edge of the digital revolution but very soon, all this will be coming to a 'chip' near your market too....so if you want to be chosen....be

Powered by Blogger