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| I love working 'in' my audience |
With retail being the very definition of commerce, it's hardly surprising there's such varied interest - many argue it's the most complex and innovative form of business. Certainly retail has always been the world's largest business sector and with Wal-Mart, it now proudly boasts the largest individual business on the planet.
Retail touches and influences the lives of every living person. With the really successful retailers reflecting the society we live in, even helping shape it. In every sense retail is vitally important and I'm passionate about it, really passionate.
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| Enjoying feedback from the audience |
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| Getting ready for book signings |
But 'The art of being chosen' is now finished and has been launched around the world - I am however, now in the process of writing the next edition in the series with fascinating new case studies from around the planet (please do contact me if you believe you have a success story you'd like to share with the world). But I'm now free to share my research findings, my lifetime of experience and my anecdotes with my audiences. Whenever possible, there's nothing I love more than to run interactive sessions and take those who are genuinely interested 'behind the scenes' to understand what it takes to win...what it takes to really fight for customers...and what it takes to develop a winning mindset - indeed, explaining through real-life examples how the best-of-the-very-best do it, day in, day out.
So in no particular order I detail below some of the recent topics I've covered to both retail and non-retail audiences ...and I'd love to talk to your audience too. Simply let me know what you and your audience would like to know about the secret of 'being chosen' and lets have some fun succeeding!
The art of being chosen:
-Secrets of success from the giants of retail
Examples and innovation of best practice retailing from every continent
The art of being chosen:
-Emotional precision
How to attract customers and influence profits
The art of being chosen:
-Retailing's broken business model
Why so many retailers are failing and so few are thriving around the world
The art of being chosen:
-Engagement. Getting everyone in the 'loop'
Developing a sense of being valued and involved - delivering 'discretionay effort'.
The art of being chosen:
- Leadership. Defining the future
Understanding the qualities needed to lead the world's biggest and most complicated businesses
The art of being chosen:
- Getting emotional in modern business
Investigating the need for 'emotional precision' in modern business
The art of being chosen:
-The need for 'relentless relevance' in commerce
Why would anyone buy something from you that's not relevant to their lives
The art of being chosen:
- Getting personal in modern business
Greater targeting and personalisation for greater success
The art of being chosen:
- The importance of culture
You can't train the wrong person to do the right thing
The art of being chosen:
- The problem with profits
A profitable status quo is no place to hide - the role for change
The art of being chosen:
- Understanding the role of a brand
Brands must inspire their audiences - but who and how
The art of being chosen:
- Embracing today's most important business issue
Defining and delivering trust in modern business
The art of being chosen:
-What modern business both large and small can learn from global retailing
Highly relevant examples of best practice retail innovation
The art of being chosen:
-The retail gene
Leadership skills from the best of the very best retail leaders
The art of being chosen:
-The importance of 'talent'
Embedding the right strategic imperatives
The art of being chosen:
-Gatecrashing the CEO 'love-in'
Clarifying 'emotional edge' and the HR function
The art of being chosen:
-Winning and retaining customers
An exploration of the necessary skills and mindsets
The art of being chosen:
-The importance of a business being different, not just better
Examining why customers love it and competitors hate it
Please check out the 'Tributes - conferences' section of this blog/website for detailed references from a cross section of recent engagements....or simply ping me an e-mail and we can chat about a special address just for your audience: martin@martin-butler.com
