Working with Martin (videos + content)




 


Winning the war
Taking two and half years of international research and face to face interviews with the world’s best, Martin’s latest book (the final in a trilogy on the modern customer) is packed full with 350 pages of insights and expert opinion for any business. From the first leg of his global book launch people are enthusing:

 “Wow what a show! Energy, insight, great passion. Martin really got the audience buzzing and he’s got a fantastic story to tell. I thoroughly enjoyed it.”
Geoff Whyte, Nando’s CEO, Southern Africa

 
Martin Butler certainly knows what it takes to succeed when it comes to winning the war for the modern customer. As an entrepreneur, a marketer, and more recently author, lecturer and high-end consultant, Martin has worked with a host of world-famous names and inspired thousands in conferences, business schools and master classes around the world.
Always fascinating, always entertaining. Audiences always enjoy Martin’s sessions.

“Martin Butler is that rare breed – both an entertainer and educator.”
Jon Bird, Global MD The Labstore

 


Lighting fires
Martin exists to light fires in the minds of his audiences at every level, everyone finding something to take back to their organisations to help win the war for the modern customer:

"I defy anyone to have seen Martin Butler and not change something about their approach to business...” 
Steve Bradbury, International VP, Stored Value Solutions USA

 

Today and tomorrow
In these tumultuous times Martin’s unrelenting global research into customer best-practice leaves audiences inspired by his insight, case studies and anecdotes. Each engagement tailor-made to answer a client’s specific needs. Each engagement routed in the needs of today and strategies for tomorrow.

“From world-class leadership and innovation, to the seeming paradox of
warm emotion and cold data defining our future…”

 
From Melbourne to Mumbai, New Zealand to New York and from keynotes to business schools, Martin has spoken at events on every continent. He was personally invited to launch his latest book by the founder of The World Retail Congresses in Cape Town and Dubai to much acclaim.

 “The audience was spellbound by Martin's presentation and the buzz it created ...what he shows with absolute clarity is that with complexity also comes simplicity”
Ian McGarrigle, Founder and Chairman, World Retail Congress
 
Selfie: Only in Africa - At the Samsung Sub Saharan Africa Forum complete with motivational drummer

Ever changing. Ever more powerful

As book 3 concludes, ‘With a world turned upside down by technology, customer obsession is everything’…indeed Martin is obsessed with his global research into the best-of-the-best; forever sharing his findings with clients old and new. Looking to help guide them in the war for the ever changing, ever more powerful modern customer.

“Martin Butler knows the store (modern customers) from both-sides-of-the-till.
He knows how to communicate it  in a way that delights, inspires, and is remembered…”
Jon Stine, Global Director Retail Sales, Intel Corporation

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Conference video clips:
 
Recent edited Keynote:                     https://www.youtube.com/watch?v=ZBMonO9Mdfg&t=2s
 
Audience participation:                       https://www.youtube.com/watch?v=o4sdaPPaIFw
 
20 winning insights - 20 minutes:     https://www.youtube.com/watch?v=NECe2Eqzctw
 
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Recent content: Winning the war for the modern customer


      ·       Your most important customer is on the payroll


·       If what you sell isn’t unique, the way you do had better be


·       Tomorrow’s irony: cold clinical data is helping build warm individual relationships


·       Emotion is wholly reframing success in an era of increasing Ai

·       There’s never a shortage of great people, just a shortage of great jobs

·       Customer power comes from choice …the more choice, the more power

·       Innovation is fundamentally about people, not newness

·       Suicide is no solution to Amazon. Being yourself with awesome passion is the answer

·       Winners are customer (not competitor) obsessed: they’re Purpose-led by servant leaders

·       Your Customers love Conscious Capitalism, do you?

·       Winners give a little of today for a lot of tomorrow

·       No longer channels to market, just channels of influence

·       Winners believe complaints are good for business

·       20 winning insights : 20 minutes : + Q&A

·       Start with the customer and work backwards – making their lives easier and better
 


 
 Previous speaking topics


Winning the war for the modern customer

How emotion is wholly reframing success today



Winning the war for the modern customer

Winners are shifting their emotional CofG to the customer contact point


Winning the war for the modern customer

If what you sell isn't unique, the way you do it had better be.


Winning the war for the modern customer

Customer power comes from choice - a winning strategy


Winning the war for the modern customer

Winning and then retaining the modern customer



Winning the war for the modern customer

Just how different is the modern customer?


Winning the war for the modern customer

Your most important customer is on the payroll


Winning the war for the modern customer

No shortage of great people, just a shortage of great jobs



Winning the war for the modern customer

Innovation is fundamentally about people not inventions


Winning the war for the modern customer

Success is never forgetting customers are human beings - data to insight


Winning the war for the modern customer

A winning strategy for tomorrow...and today!


Winning the war for the modern customer

20 winning insights : 20 minutes : + Q A session


Winning the war for the modern customer

Winners are customer obsessed not competitor obsessed


The art of being chosen

Understanding what business you're in, why you exist and how to create an emotional edge


The art of being chosen

It's not just about best practice, its about authenticity too!


The art of being chosen

The right sort of fun disguises hard work, promotes engagement and encourages creativity


The art of being chosen

The importance of creating a 'point of view' that resonates with your workforce as well as customers


The art of being chosen

- Learning from entrepreneurs

Distilling what what's good and what isn't about free thinking, free wheeling minds


The art of being chosen

- The power of people

Why your most important customers are on your payroll


The art of being chosen:

- What's the purpose of your purpose

Today it's not just how much money you make but how you make, what you make


The art of being chosen:

- Customer service is simply not good enough

Businesses must adopt a corporate mind-set of customer 'care' - embedding an emotional component


The art of being chosen:

-Secrets of success from the giants of retail

Examples and innovation of best practice retailing from every continent


The art of being chosen:

-Emotional precision

How to attract customers and influence profits


The art of being chosen:

-Retailing's broken business model

Why so many retailers are failing and so few are thriving around the world


The art of being chosen:

-Engagement. Getting everyone in the 'loop'

Developing a sense of being valued and involved - delivering 'discretionary effort'.


The art of being chosen:

-If it ain't broke, break it!

Interrogating the absolute need for businesses to constantly challenge everything they do to stay ahead.


The art of being chosen:

-The need for 'relentless relevance' in commerce

Why would anyone buy something from you that's not relevant to their lives


The art of being chosen:

- The importance of culture

You can't train the wrong person to do the right thing


The art of being chosen:

- The problem with profits

A profitable status quo is no place to hide - the role for change


The art of being chosen:

- Embracing today's most important business issue

Defining and delivering 'trust' in modern business


The art of being chosen:

-What modern business both large and small can learn from global retailing

Highly relevant examples of best practice retail innovation


The art of being chosen:

-The retail gene

Leadership skills from the best of the very best retail leaders


The art of being chosen:

- Gate-crashing the CEO 'love-in'

Clarifying 'emotional edge' and the HR function