This is my second book - launching Oct 2010

My second book is due to be published oct 2010.

The art of being chosen - secrets of success from the giants of retail.

Here is a list of the world-class retailers featured in this book:

1. Jack Shewmaker – Former President, Wal-Mart – Global (biggest retailer)
2. Daniel Bernard – Former CEO, Carrefour – Global (2nd biggest retailer)
3. Jesus Echevarría – CCO, Inditex Group (Zara) – Global (biggest fashion retailer)
4. Robert Willet – International CEO, Best Buy – Global ( biggest electrical retailer)
5. Terry Lundgren – Chairman & CEO – Macys Inc – USA (biggest dept store retailer)
6. Stuart Rose – Chairman & CEO, Marks and Spencer – UK & International
7. Naomi Milgrom – Owner, Sportsgirl Fashion – Australia
8. Mike Gould – CEO, Bloomingdales – USA
9. Simon Fox – CEO HMV – Global


10. Charles Dunstone – Founder, Carphone Warehouse – Europe
11. Paul Charron – Former Chairman & CEO, Liz Claiborne Group – Global
12. Hugh Harvey - CEO, Comet Electricals – UK
13. Charlie Mayfield – Chairman, John Lewis Partnership – UK
14. Jeremy Hobbins – Deputy Chairman, Trinity Group – Greater China
15. Terry Green – CEO Tesco fashion – Global
16. Jennifer Woo – President Lane Crawford – HK & China
17. Phil Wrigley – Chairman, New Look – UK & Europe


18. Howard Shultz – Founder, Starbucks – Global
19. Justin King – CEO – Sainsbury’s - UK
20. Bernie Brookes – CEO, Myer – Australia
21. Myron E. ‘Mike’ Ullman III – Chairman & CEO, JCPenny – USA
22. Joseph Wan – Chairman & CEO, Harvey Nichols – UK & Global
23. Stan Kaufman – Former CEO, Allders dept Stores - UK
24. Michael Luscombe – CEO, Woolworths – Australia, NZ & India
25. Richard Draeger – Founder, Draeger’s – USA
26. Lesley Gillespie – Joint Founder, Bakers Delight – Australia, NZ & Canada
27. Patrick Chalhoub – CEO, Chalhoub Group – Middle East
28. Nick Badminton – CEO, Pick n Pay – South Africa


29. Rob Cissell - COO, Wal-Mart China – Global
30. Ian Cheshire – CEO, Kingfisher – Global
31. Norman Jaskolka – President, Aldo International – Global
32. Dr Gordon Campbell – CEO, Spar International – Global
33. David Kneale – CEO, New Clicks Group - South Africa
34. Stephen Tindall – Founder, The Warehouse Group – New Zealand
35. Keith Flanagan – CEO, Al Ghurair Retail – Dubai
36. John Cheston – CEO, Robinsons – Singapore & Malaysia
37. Michael Kok – CEO, Diary Farm Group – HK & Asia


38. Andrew Jennings –CEO, Holt Renfrew – Canada
39. Manel Adell – CEO, Desigual Fashion – Europe
40. John Gillam – CEO, Bunnings – Australia & NZ
41. Steve Sadove – Chairman & CEO, Saks Fifth Ave. – USA
42. Peter Sheppard – Founder, Peter Sheppard Shoe Group – Australia
43. Len Roberts – former CEO, Radio Shack - USA
44. Bijou Kurien – CEO, Titan Retail – India
45. Betsy McLaughlin – CEO, Hot Topic – USA


46. Vittorio Radice – CEO, La Rinascente – Italy
47. Loo Leong Thye – Founder, Challenger Technologies Group – Singapore
48. Hugh Perrett – Founder, Pak n Save – New Zealand
49. Casey Lim – CEO, Sprint Cass – Singapore
50. Howard McDonald – CEO, Jay Jays – Australia
51. Jack Smith – Founder Sports Authority – USA
52. Jane Elfers – CEO, Lord & Taylor – USA
53. Philippe Girard – MD (food retailing), ASW – Greater China
54. David Simons – Former CEO, Somerfield Supermarkets – UK

Book cover information:

The art of being chosen. Martin Butler


Intimately affecting the lives of everyone on the planet, retail is the world's largest business. But what does it take to be truly successful in this highly competitive and cut-throat arena? Face-to-face, Martin Butler interviewed nearly 100 of the world's most successful retail bosses and now takes you behind the scenes of their victories.

From New Zealand to New York, China to Cape Town, this ground-breaking book delivers extraordinary access to some of the biggest thinking from the biggest retailers including: Wal-Mart, Carrefour, Tesco, Macy’s, M&S and Starbucks.

This robust and exhaustive two year research programme has led Martin to identify six guiding principles for retailing success – no matter how large or small a retail business may be. From Aldo to Zara, this revolutionary book includes 55 easily digestible case studies, packed full of insight and innovation.

To thrive, retailers must look to establish a competitive edge. This book will show them how.

“This book is like getting the world’s leading retailers to help you run your shop...”

Ian Cheshire, CEO of Kingfisher Worldwide


During a 30 year career in retail advertising and marketing Martin Butler has worked in many top international advertising agencies including the Grey and Saatchi networks. In the 1980s he became one of London’s youngest advertising agency owners by launching his own company, which he then built into one of the largest privately owned advertising & marketing groups in the UK. He has now sold his company but continues to run workshops on his books as well as lecturing and speaking at international conferences and events around the world.